Welcome!
Since 2009, the association ‘Le Rêve Africain’ has been embodying and promoting the ethics of the ‘African Dream’: a breath of hope, creativity and excellence driven by the talents of the continent and its diaspora.
Our history
Talent-spotter and pioneering digital culture
Founded in 2009, Le Rêve Africain is an association that has taken the bold step of connecting African artists with professionals from all over the world, thanks to the internet and a unique tool: the Afro Pepites Show. It's the first Trade Show for Afro Arts open to all artistic disciplines, just like a business fair, but in a 100% digital version. Each year, a committee of professionals and members of the public select three favourite artists, who are supported via our distribution network and, in some cases, via our dedicated management label.
Building on its 10 years of expertise, the association is launching an ambitious Tour of Africa in 2020, to pass on the keys to digital technology to cultural players and bring the ethos of the ‘African Dream’ to life. The project, which was interrupted by the pandemic, remains at the heart of our mission.
Today, after 15 years of commitment, discovery and artistic support, the association is entering a new phase. On 15 January 2025, it will open the show to those who have not yet been selected, with the launch of the Motherland Show application. A B2B and B2C application with all the features of a business show, making its missions accessible all year round to all talents looking for visibility, tools and lasting connections.
History
2009
Creation of the non-profit organisation ‘The African Dream’ and its promotional tool, the Afro Pepites Show.
2020
The association has launched an ambitious ‘Tour of Africa’, with a tourist and cultural exchange dimension.
2025
Launch of the ‘Motherland Show’, the electronic Trade Show for Afro Arts.
Summary
The African Dream
The organiser
The non-profit organisation created in 2009 to promote the ethics of ‘the African Dream’.
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The Afro Pepites Show
Selection tool
The annual casting.
Gives you free & unlimited access to The Motherland Show.
Motherland Show
The Trade Show
The international cultural platform for Afro Arts.
THE NETWORK
International
Translated into French and English, the Motherland Show reaches out cultural sector and lovers of to Afro arts from every continent.
All trades
A tool for networking between creators, distributors, media and decision-makers in the artistic world, to imagine the projects of tomorrow.
All artistic sectors.
9 separate pavilions: Music, Visual Arts, Body Expressions, Literature, Images, Fashion, Street-arts, Innovations + the Selected Pepites Trade Show.
Tools
A business directory, a private area, a shop, a blog, discussion groups, Tchat, masterclasses, workshops, conferences, showcases, networking areas...
The vocabulary
MoShow: Short for "Motherland Show".
Mo.Showcase: Online showcase (EPK, Live session, artistic immersion, etc.).
Mo.Shop: The exhibitors' shop.
MoShow.Master: Learning and sharing opportunities (workshops, debates, masterclasses).
Mo.ShowBiz: Commercial exchanges (stands, delegations, tchat and networking).
MoShow.Labo: A space for exchanging ideas (The group).
Apéro.Show: Time given to an organisation to present itself and offer discount vouchers.
Cultural Ambassadors: Exhibitors; those who sell performances and represent artists and projects to create opportunities.
Cultural Connectors: Professionals; those who forge partnerships and create opportunities.
Digital Pavilion: The international cultural platform to discover cultural ambassador of Afro arts.
Arts Explorers: The general public; those who discover and enjoy the experience.
Agents Mo.Show: Our correspondents and local agents (The group).