Digital Workshop | Search Engine Optimisation
Wed, Apr 22
|Online workshop
In an ultra-connected world, being visible is no longer enough: you have to know how to stand out. A workshop that acts as a compass to guide your art to the eyes and hearts that seek it.
Time & Location
Apr 22, 2026, 11:30 AM – 11:50 AM GMT+2
Online workshop
About the event
🔹 Objectives: This workshop aims to introduce artists, project leaders and cultural entrepreneurs to the fundamentals of search engine optimisation (SEO), to better position their work and platforms in search engines.
🔹 Programme: Introduction to SEO (search engine optimisation) and SEA (search engine advertising), The right words: choosing the right keywords and optimising your content, Strategies for improving search engine positioning, Tools and practices for monitoring your online visibility, Case studies specific to the cultural and creative sector
🔹 Audience: Artists, communicators, cultural business owners, producers or organisations wishing to better master digital codes in order to promote their work and reach their audience in a more targeted and organic way.
🔹 Restricted access: Workshop exclusively open to members of the "Delegation" or "Accreditation" package..
Language: To be confirmed
Speaker(s): To be announced soon